23 April 2019
The business performances of the food truck operators varied greatly, depending on their location. Photo: HKEJ
The business performances of the food truck operators varied greatly, depending on their location. Photo: HKEJ

Location plays key role in food truck business, says So

Location, location, location.

That estate agents’ mantra also proves true for the 11 participants in the government’s food truck pilot scheme, which launched on Feb. 3.

Appearing before the Legislative Council on Wednesday, Secretary for Commerce and Economic Development Gregory So Kam-leung said the business performances of the food truck operators in terms of operating income varied greatly, and location could have played an important role, the Hong Kong Economic Journal reports.

So said the best performer has reported an accumulated revenue exceeding HK$1 million over the past four months.

Two other operators earned more than HK$800,000 each during the period, one more than HK$700,000, two more than HK$400,000 each, and three more than HK$200,000 each.

At the bottom of the earning scale were two operators who earned less than HK$200,000 each, but So said they had actually operated for less than 50 days.

The scheme, first announced by former Financial Secretary John Tsang Chun-wah in 2015, aims to showcase Hong Kong’s unique cuisines, as well as its high standard of food hygiene and safety, with the participating food trucks rotating around eight designated locations.

So said some of the food trucks surpassed the revenue of some newly opened eateries.

But he admitted that location has a significant impact on the business. He cited the case of the food truck stationed outside the Hong Kong Disneyland, which earned a lot better than its counterparts in other places.

Business at the Energizing Kowloon East Venue 1 in Kwun Tong, the Central Harbourfront Event Space, and an area outside the Ocean Park was relatively slower, he said.

So promised to consider adding new locations for the operators, adding that some of the food trucks will show up at venues selected to host events marking the 20th anniversary of the city’s return to China.

One of the food truck operators, Table Seven x W. Burger Food Truck, said business performance depends a lot on cost control, food quality as well as location, but it would help a lot if authorities allow them to operate in more events on a regular basis, Sing Tao Daily reported.

Two of the operators-Capital Café and Xiao Tian Gu Dessert Kaffee - decided to pull out of the business in March and May, respectively.

They will be replaced by JAJAMBAO and The Butchers Club, Apple Daily reported.

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