Date
19 August 2017
Apple has been vying to boost its share of the price-conscious Indian market, where its iPhones account for only a small sliver of smartphones sold. Photo: Reuters
Apple has been vying to boost its share of the price-conscious Indian market, where its iPhones account for only a small sliver of smartphones sold. Photo: Reuters

Bollywood lures Apple, Amazon and Netflix in Eros library sale

Indian movie production house Eros is in early talks with Apple, Amazon and Netflix to sell its film and music library, Reuters reports, citing a source familiar with the matter.

Global content streaming companies are jockeying to boost their Indian television, movie and music offerings in the world’s fastest growing internet services market.

The Eros library includes blockbusters from the Hindi film industry, known as Bollywood, such as Bajrangi Bhaijaan, Dabangg and Bajirao Mastani. Eros has expanded in recent years to add films in other Indian languages and says it now owns a library comprising more than 3,000 Indian films.

Discussions are in very early stages, the source told Reuters on Monday, confirming a report in India’s Economic Times that said a deal could be worth about US$1 billion.

Eros could not be reached for comment, while Apple said it did not comment on “speculation” and Amazon declined to comment on “rumor and speculation”. Netflix also declined to comment.

Netflix and Amazon have been working to secure exclusive Indian content for their respective platforms that both launched in the country last year.

Eros began exploring strategic options about six months ago for its Indian content library, a second source told Reuters.

The source, who also asked not to be named, said Eros had attempted to work out deals with top domestic broadcasters including Sony, Star, Viacom and Zee.

The Eros library was worth less the US$1 billion quoted in the ET report, the source said, adding Apple, which recently began assembling some of its lower-end iPhones in India, was unlikely to splurge on Indian content.

Apple has been vying to boost its share of the price-conscious Indian market, where its iPhones account for only a small sliver of smartphones sold.

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