The biggest winners tend to stay the biggest winners. According to ComScore’s 2017 annual US mobile apps report, more than half of all users don’t download any new applications per month.
The big winners, Facebook and Google, own eight of the top 10 apps – not much changed year over year.
The majority of smartphone users are not interested in downloading new apps every month. About 51 percent of all users don’t download any new apps each month and only 5 percent of users download more than eight applications per month, ComScore said.
Respondents in the study showed that 70 percent of millennials are actively seeking “new and interesting” apps compared with just 37 percent in the 35-54-year-old demographic.
The study also showed that millennials download more apps more often than they delete or uninstall them, while only 30 percent of respondents in the 35-54 age group do so.
Americans spend 57 percent of their digital media consumption time in apps. But the majority of users only access 20 apps or less per month, and the number tends to increase as age lowers. Users spend about half of the time using app in their top application and their top three favorite apps account for 77 to 80 percent of their activity.
Facebook and Google together make up the top eight of the top 10 most used apps across age groups, with Snapchat (tied for No. 6 with Instagram) and Pandora (No. 10) rounding out the ranking.
Snapchat features on the most essential apps for 18-34-year-olds, according to the study. However, it doesn’t make an appearance among the top apps for people 35 and older.
YouTube and Facebook feature consistently among the top three apps across age groups.
This article appeared in the Hong Kong Economic Journal on Aug. 29
Translation by Ben Ng with additional reporting
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