New World Development (00017.HK) has announced a plan to cooperate with China’s second largest mobile e-sports operator.
The Hong Kong-based property developer signed a 10-year deal with Beijing’s Hero Entertainment to set up e-sports facilities in China. The partnership aims to build e-sports facilities in the property developer’s K11 projects in at least nine mainland cities and Hong Kong, the Hong Kong Economic Journal reports.
The plan calls for e-sports bars, food and beverage entertainment zones and virtual reality experience centers in K11 malls. These will be developed in Hong Kong, Shanghai, Beijing and Guangzhou, among other cities.
These are apart from building e-sports stadiums in at least seven Chinese cities.
Hero Entertainment, with a market cap of 13.1 billion yuan (US$2 billion), is listed in the over-the-counter stock market in China.
Shenyang New World Expo will co-organize the Hero Pro League with Hero Entertainment. The K11 mall in Hong Kong will also run impromptu e-sports and VR-themed activities, with live streaming of competitions.
K11 founder Adrian Cheng Chi-kong said e-sports is an emerging industry that appeals particularly to young people.
Since its inception in 2008, K11 has been working with partners across a wide spectrum to enrich the ecosystem, Cheng said.
He said the company is willing to offer more support to the e-sports sector. He also has plans to introduce Chinese e-sports projects overseas.
To train and nourish local e-sports talent, Cheng is planning to bring the contestants and coaches of Hero Entertainment to Hong Kong.
Hero Entertainment chairman Dino Ying said that with the support from New World Development, better e-sports stadiums can be gradually built across cities in China.
This article appeared in the Hong Kong Economic Journal on Sept. 9
Translation by Jonathan Chong
[Chinese version 中文版]
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