Date
19 October 2017
Twitter will be running a test on 280-character tweets as part of efforts to boost its user base. Photo: Bloomberg
Twitter will be running a test on 280-character tweets as part of efforts to boost its user base. Photo: Bloomberg

Twitter to test 280-character tweets

Twitter said on Tuesday that it will begin a test with a random sample of users allowing them to send tweets that are as long as 280 characters, double the existing cap, Reuters reports.

In a blog post, the social media platform said that while its emphasis on brevity will never change, it has been wondering whether people could express themselves easily enough with the current character limit.

“Trying to cram your thoughts into a Tweet – we’ve all been there, and it’s a pain,” Twitter project manager Aliza Rosen and senior software engineer Ikuhiro Ihara said in the post.

A higher character limit was inspired by how people use Twitter when writing in Chinese, Japanese and Korean, the company said.

Characters in those languages can often express more than Roman characters can, meaning those users already, in effect, have a higher limit. They also use Twitter more often.

“In all markets, when people don’t have to cram their thoughts into 140 characters and actually have some to spare, we see more people Tweeting,” the two employees wrote.

The test of 280 characters will run for an unspecified number of weeks in all languages except Chinese, Japanese and Korean, according to the report.

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RC

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