Instagram is testing out a standalone messaging app called Direct, adding a third chat tool for its parent entity, Facebook, which runs the hugely popular WhatsApp and Facebook Messenger.
“With hundreds of millions of people using Instagram Direct, today we’re announcing a test of a standalone Direct app. It’s fast, visual and super fun. Only in six countries to start but can’t wait for you all to try it,” Instagram’s vice president of product, Kevin Weil, said in a tweet, Reuters reports.
The Instagram Direct app will be available starting Thursday on Android and iOS in Chile, Israel, Italy, Portugal, Turkey, and Uruguay, according to technology news website the Verge.
“We want Instagram to be a place for all of your moments, and private sharing with close friends is a big part of that. To make it easier and more fun for people to connect in this way, we are beginning to test Direct – a camera-first app that connects seamlessly back to Instagram,” the company said.
Facebook is making a play to get younger users back on the Facebook platform with the launch of Facebook Messenger Kids.
The launch of Instagram Direct may be another part of that strategy, TechCrunch noted.
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