Facebook and Universal Music Group have struck a deal that will allow users to upload videos featuring music from Universal’s library across the social media network as well as Instagram and Oculus.
Through the pact, which was announced Thursday, Facebook will no longer have to require users to take down videos featuring music from Universal’s catalog due to copyright issues, Reuters reports.
Terms of the deal, Facebook’s first such initiative with a major record label, were not disclosed.
The deal with the world’s largest record company comes as Facebook is making a big push into video to keep users on its site and attract advertisers, the report noted.
Earlier this year, the social network launched its Watch video service, which features shows from the likes of Buzzfeed, Discovery Communications as well as some sports like Major League Baseball.
The licensing deal is expected to help Facebook compete better with YouTube where music videos are the most popular category.
The multi-year agreement with Universal, which came a day after the latter reached a deal with YouTube, will be expanded to include Facebook Messenger.
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