Amid the growing popularity of social media, some traditional media outlets seem to be losing their appeal.
Some of these traditional players have diversified into digital media or have completely given up their old business model.
Operating a traditional media outlet is quite costly, while the majority of the revenue is generated from non-interactive advertising.
Certainly, traditional media still have their customers. But interactive advertising, backed by massive database, continues to widen its market share as it is regarded as more cost-effective.
Witnessing such a trend, many of my media friends have started their own digital media business.
That’s good. However, I found that digital media outlets, big or small, often like to share stories, photos or videos on social media taken from elsewhere.
Whether this sharing is with or without attributions, this sort of practice is unacceptable in the business world.
This article appeared in the Hong Kong Economic Journal on March 12
Translation by Julie Zhu
[Chinese version 中文版]
– Contact us at [email protected]