The Hong Kong Electronics Fair (Spring Edition) and the International ICT Expo, organized by the Hong Kong Trade Development Council (HKTDC), will be held at the Convention and Exhibition Centre in Wan Chai from April 13 to 16.
The two trade fairs will feature a startup zone featuring nearly 100 startups from Hong Kong, mainland China, Canada, Japan, Taiwan and the United States, the Hong Kong Economic Journal reported.
Hong Kong has seen a surge in the number of startups in recent years, and quite a number of events and competitions have been organized to match the startups with potential investors, HKTDC acting executive director Benjamin Chau said.
The HKTDC trade shows draw not only investors but also purchasing managers who can directly facilitate business opportunities while allowing startups to collect market opinions, Chau said. Such market insights could be used in raising product standards.
More than half of the startups participating in the twin trade shows fairs are from Hong Kong. They include Shenzhen Delight Co. Ltd., a startup from the Hong Kong Science and Technology Parks that provides smart lighting solutions, and WeeCreation, an online virtual reality (VR) e-commerce platform incubated in Cyberport.
A Palm Fusion Biometric sensing device developed under Hong Kong Applied Science and Technology Research Institute Co. Ltd. and an electric vehicle accessories startup under the Productivity Council are also among the startup exhibitors.
HKTDC has formed about 240 buyers’ missions consisting of representatives from some 12,500 companies including e-commerce giants Amazon, Tmall and JD to visit the trade fairs.
Asked about the trade row between China and the United States, Chau said that since the reported tariffs have yet to be confirmed, it remains unclear how Hong Kong will be affected. He advised industries to closely follow developments in this regard.
The trade fairs will feature pitching events and media showcases. Chau stressed the importance of presentation skills in such events, noting that investors sometimes pay less attention to a startup’s business model than to the founder’s personal charisma.
Chau also reminds startups that media coverage of their products and ideas is also crucial.
This article appeared in the Hong Kong Economic Journal on March 27
Translation by Jonathan Chong
[Chinese version 中文版]
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