Date
25 May 2018
Snapchat is rolling out an enhanced version of its lens product to make it easier for advertisers to sell their products to users of the messaging service. Photo: Bloomberg
Snapchat is rolling out an enhanced version of its lens product to make it easier for advertisers to sell their products to users of the messaging service. Photo: Bloomberg

Snapchat adds a prompt in Lenses platform to drive shopping

Messaging service Snapchat is rolling out a new feature that will assist advertisers in selling their products through the app’s sponsored lenses.

The multimedia messaging app is launching a feature called Shoppable AR, where users find prompts in the app’s sponsored lens service that will call for action, TechCrunch reports.

The Shoppable AR feature is a new augmented reality offering developed after the rollout of Snapchat’s Sponsored Lenses service in 2015, which allows advertisers to create branded face filters.

Now, companies can do more to sell their products to users within the sponsored lenses platform.

The new feature can add a button, which directs a user to the website of the advertiser, in a sponsored lenses platform.

Or the button can direct the user to purchase the advertiser’s goods. A link to prompt a user to install an app or watch a video is also feasible.

This new feature will help keep users inside the Snapchat app, while appealing to them to buy products.

The feature makes selling easier for the companies already using the app to promote their goods.

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