20 March 2019
Alibaba has joined Tencent in a list of the world's 10 most valuable brands. Photo: Bloomberg
Alibaba has joined Tencent in a list of the world's 10 most valuable brands. Photo: Bloomberg

Chinese firms and their rising brand values

When it comes to fastest-rising brands in the world, it boils down to online and wine.

New-age retailers and Alibaba Group and China’s famous Moutai liquor maker were the brands that saw their value jump the most in 2018, according to the latest “Brandz Top 100″ survey.

The three Chinese entities saw their estimated brand values soar between 89 percent and 94 percent this year, topping the global growth list in terms of what their names were worth.

Other brands that made to the top 20 were Tencent (No.7, 55%), Ping An Insurance (No.11, 51%), Industrial & Commerce Bank of China (ICBC) (No.15, 45%), and China Insurance Pacific Company (CIPC) (No.16, 44%).

“One word—China—sums up the stellar performance of the Top 20 Risers, the brands that appreciated most in value year-on-year,“ said the Brandz report which was released by advertising and public relations giant WPP and its market research arm Kantar.

The report noted that and Alibaba reinvented the retail category, transforming it into a phenomenon Alibaba CEO Jack Ma Yun calls New Retail.

For Kweichow Moutai, it topped French luxury brand LVMH as the world‘s largest consumer brand by market capitalization since last year.

The growing China influence was most exemplified as both Tencent and Alibaba made it to the top 10 this year in the ranking of the world’s most valuable brands.

Tencent was world‘s No.5 this year after making it to the top 10 list last year. Alibaba, China’s answer to Amazon, made it to the list for the first time and ranked No.9.

Both are giants in payment services, thanks to their Alipay and WeChat Pay operations.

The Chinese tech behemoths are sitting along with Google, Apple, Amazon, Microsoft, Facebook, Visa, McDonald’s and AT&T to round up the world’s top 10 brands.

Look for more Chinese brands to conquer the world. Next to watch: Xiaomi, Huawei and ZTE (after the baptism of fire).

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EJ Insight writer

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