Facebook on Wednesday announced plans to launch news programs hosted by Anderson Cooper of CNN, Shepard Smith of Fox News and Jorge Ramos of Univision in a bid to try to improve the quality of news on the social network.
Facebook is paying the three companies and other news organizations to produce shows for its video service, known as Watch, in the hopes of countering false news stories and boosting the social network’s fledgling video ad business, Reuters reports.
The shows would be original to Facebook and would launch in the coming months with ad breaks, said Campbell Brown, Facebook’s head of global news partnerships.
“We tried to assemble a diverse set of partners who are already doing quality news who are also really adept at engaging the audience,” Brown, a former television anchor, was quoted as saying in an interview.
CNN, Fox News and Univision generally appeal to different audiences.
Other programs on Facebook Watch would be produced by ABC News, Alabama Media Group and some other entities, with more to be announced later.
Some shows will appear daily and others less frequently. They will experiment with social media features such as polls, Brown said.
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