Financial journos, especially those covering the technology beat, will have to postpone plans for a well-deserved beauty sleep this weekend if they don’t want to miss an important event in the sector.
Smartphone maker Xiaomi Inc. has scheduled a press conference at 10 a.m. on Saturday at the Four Seasons Hotel in Central in connection with its much-awaited initial public offering in Hong Kong, with the founder Lei Jun himself presiding.
It is expected to be a well-attended presentation, so those who prefer the front seats and don’t want to see the back of the heads of colleagues instead of the man himself will have to come in early. Registration starts at 8:30 a.m.
The presser will probably last two hours, but in view of the many questions about the tech company’s sudden move to postpone its mainland listing, it is likely to be a very busy one.
Photographers will have to be ready with their telephoto lenses since the expected jampacked crowd may block their view of the famous tech entrepreneur.
And remember: no shorts, no sandals. Of course, it’s not a formal affair, and Lei himself will probably be wearing a T-shirt and jeans, in keeping with the image of his late idol, Apple founder Steve Jobs.
But security at the five-star hotel may refuse entry to those wearing improper shorts and sandals, regardless of the sweltering weather.
Unlike Apple, which seldom makes a pre-announcement for a press conference, everyone attending the Xiaomi event knows what it is going to be about.
Reporters will be awaiting some magic words from the head honcho to ignite his Hong Kong share offering, but they will also mine for nuggets of wisdom and quotable quotes about the prospects of his company and the industry.
Journos hold different views about Xiaomi but most are enthralled about the story of this aggressive Chinese startup that started seven years ago as an Apple copycat and is now a tech giant with US$100 billion in turnover, according to iResearch.
Now aren’t you looking forward to this big weekend gathering?
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