Date
17 July 2018
Netflix is reported to be testing new price points and features in its video streaming service. Photo: Reuters
Netflix is reported to be testing new price points and features in its video streaming service. Photo: Reuters

Netflix said to be testing a new, pricier service tier

Online streaming giant Netflix is reportedly testing a new, more expensive tier of service that delivers better video quality.

The new, pricier tier is called Ultra, according to Newsweek, which followed up on information first published in an Italian blog, TuttoAndroid.

The new pricing plan in trial will likely cost 16.99 euros a month. The current plan Netflix offers consists of US$7.99 for basic, US$10.99 for standard and US$13.99 for premium tier.

Users who subscribe to the basic package can enjoy “general streaming quality” on one specific device, whereas those who are premium package users can have high definition and 4K-ultra high definition streaming simultaneously on up to four devices, according to the report.

The company’s launch plans for this new tier remain unknown.

As part of the trial process, various versions are now being tested with different audiences.

The current plans of the service provider might be changed in relation to the number of devices that could be played at the same time, according to some reports.

Netflix “brushed off suggestions that it would change existing tiers”, Newsweek reported.

– Contact us at [email protected]

JC/RC

EJI Weekly Newsletter

Please click here to unsubscribe