The 19th Ani-Com and Games Hong Kong fair opened on Friday, drawing the participation of hundreds of animation and gaming enthusiasts.
The five-day event, being held at the Hong Kong Convention and Exhibition Centre in Wan Chai, features more than 600 booths spread over an area of over 270,000 square feet, making it the largest of its kind.
Fans, most of whom are young people, began lining up outside the venue as early as Tuesday, hoping to be among the first ones to gain an entry and get the opportunity to buy popular products, whose stocks may be limited, and land some free gifts, the Hong Kong Economic Journal reports.
A university student surnamed Ho, who was the first person in the line, said it is his first time attending the show, and that he plans to spend HK$7,000 to buy products on his wish-list.
One of his main targets is a Sony free gift－a 43-inch 4K ultra-high-definition television, he said.
Sony had announced earlier that it will give welcome gifts to the first three customers who spend HK$3,000 or more at its booth on the first three days of the fair. The most expensive gift will be a TV worth over HK$8,000.
Microsoft, meanwhile, will offer two sets of Philips Fidelio Soundbar B5 home theater on Friday as free gifts for the first two customers who buy its game console Xbox One S 1TB.
Both Sony and Microsoft are optimistic that their sales at the event this year will be higher than what the firms recorded at the same fair in 2016.
Among other firms, Lego is displaying giant models designed and built by 17 local Lego brick experts under the theme “Build Amazing Hong Kong”, showcasing events such as aerial soccer tournament at the Hong Kong Stadium, Tsing Ma Bridge cyclothon and food truck extravaganza at Tsim Sha Tsui.
Leung Chung-poon, managing director of In Express Expo, which organizes the mega-scale exhibition hailed internationally for its success, said the crowds at the 2017 show are expected to be much bigger than that witnessed in previous years.
He also hoped that a Kids’ Toy Fair, which is being held along with the show for the first time, can attract many children who may become fans of animation and gaming in the future.
The festival features a wide range of activity specials such as a giant inflatable bed as high as eight meters, a 3D selfie hall and face-to-face meetings with cartoon characters.
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