New security measures from Facebook will require administrators of Pages with large audiences in the US to complete an authorization process before posting.
The move represents another step of the social network to prevent people from administering a Page using a fake or compromised account, Facebook said, adding that it is “part of our continued efforts to increase authenticity and transparency of pages on our platform.”
Page administrators who meet the criteria will “receive a notice at the top of their News Feed to begin the process. This should only take a few minutes to complete. They will need to secure their accounts with two-factor authentication and confirm their primary country locations, or they won’t be able to post on their Page,” according to according to a Facebook Business post last Friday.
They also have the option of turning on location services on their device, and in some circumstances, they may be asked to provide a photo of their ID cards.
The new security measures will be implemented this month, starting with people who manage Pages with large audiences in the United States.
In addition, the “Info and Ads” tab of Facebook Pages is going to display more information, including a new section called “People Who Manage This Page” which will surface the primary country locations Pages are managed from. Also, under the “Page History” tab, can see when one Page has merged with another.
Similar verification features will come to Facebook’s sister company Instagram in the coming weeks, according to the social network.
When asked how large the pages had to be to fall under this category, a spokesperson for Facebook told tech media outlet The Verge that the company will not share the exact number criteria of followers, or bad actors may use it to game the system.
Facebook has been rolling out security measures as the company continues to face scrutiny over posts related to the 2016 US election and the Brexit referendum, with ads allegedly being used to sway public opinion.
Last October, Facebook announced that only authorized advertisers will be able to run electoral ads on Facebook or Instagram.
In April, the social network announced an initiative to make Pages and ads more authentic and transparent for users, as well as prevent election interference.
Advertisers are required to confirm their identity and location, or they cannot get authorized by Facebook to run ads that are electoral or political in nature or are related to issues of national importance. Also, those ads will be clearly labeled in the top left corner as “Political Ad” with the “paid for by” information nearby.
Last month, Facebook announced that it had detected and removed 32 pages and fake accounts that it claimed were part of a foreign political influence campaign potentially built to disrupt the November midterm elections in the US.
This article appeared in the Hong Kong Economic Journal on Aug 14
Translation by Ben Ng with additional reporting
[Chinese version 中文版]
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