Facebook is rolling out its Watch video service globally one year after it launched in the United States with original entertainment news and sports content, Reuters reports.
The social media giant claims Watch is gaining real momentum in a crowded marketplace because it was built on the notion that watching videos could be a social activity.
“Every month more than 50 million people in the US come to watch videos for at least a minute on Watch, and total time spent watching video on Facebook Watch has increased by 14 times since the start of 2018,” Fidji Simo, Facebook’s Head of Video, was quoted as saying.
“With Watch … you can have a two-way conversation about the content with friends, other fans or even the creatives themselves.”
Facebook said eligible creators would be able to make money from their videos using its Ad Breaks service in Britain, Ireland, Australia and New Zealand as well as the US from Thursday, with many more countries set to follow.
According to Simo, publishers were reaping “meaningful revenues” from the automated video advertising system on the platform.
The platform provides content creators around the world an alternative to Google’s YouTube.
Ad revenue will be split 55 percent for the content creator and 45 percent for Facebook, the same ratio as in the US, Simo said.
Publishers need to have created three-minute videos that have generated more than 30,000 one-minute views in total over the past two months and must have 10,000 followers to participate in Ad Breaks.
Facebook is working on a variety of other options for creators to make money, such as branded content and the ability for fans to directly support their favorite creators through subscriptions, Simo added.
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