Music has been used to make gaming more engaging and is quickly becoming an integrated part of eSports events.
As such, video games and game tournaments have become increasingly important channels for new songs to reach the audience.
One good example is the tie-up between super-hit game Grand Theft Auto V (GTA 5) and numerous DJs.
First launched in 2013, the game has grossed US$6 billion as of April this year, compared to a development cost of just US$265 million, MarketWatch reported.
The game added an online version called GTA Online in July and Rockstar, developer of the game, has invited famed DJs such as Solomun, Tale of Us, Dixon and the Black Madonna for collaboration, according to reports.
Gamers can listen to songs while playing, and music is also an important entertainment element when millions of fans tune in online to watch professional players battle against each other.
Players have listened to more than 75 billion minutes of music in GTA 5 and its multiplayer mode GTA Online, Roskstar Games said in a media interview.
Given the ability of gaming activities and eSports streams to attract traffic, more big brands are now sponsoring major events, and other ways to capitalize on the growing popularity of eSports are set to emerge.
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