Date
21 September 2018
Millennials love to shop on Instagram, and many of them also open shops to sell their own collections of DIY products. Photo: Reuters
Millennials love to shop on Instagram, and many of them also open shops to sell their own collections of DIY products. Photo: Reuters

Teaching entrepreneurship to the Instagram generation

With a new semester kicking off, I have sought to improve my course design and offer new ways to help students become entrepreneurs.

‘Entrepreneurship 1001: Building Your Own Future’ is an elective course in the Hong Kong University of Science and Technology (HKUST), open to all students.

The course introduces various elements of starting an entrepreneurial journey, including team building, crowd sourcing, use of social media, etc.

Most of the freshmen this year are millennials. This new generation tends to be very interested in getting their voices and ideas heard through Instagram. They love to use pictures to tell their stories. They also like to follow hot topic hashtags such as #MeToo, #eatclean, etc.

Millennials love to shop on Instagram, and many of them also open shops to sell their own collections of DIY products such as dried flowers or desserts.

I believe Instagram is a perfect stage for those with entrepreneurial spirit. Anybody who has unique or innovative idea can find their niche there if they are willing to work hard.

In my course, students learn how to operate shops on Instagram, with inputs on aspects such as research, digital marketing, product delivery and the provision of customer services.

We also invite young entrepreneurs to share their experiences in opening up new markets, and disrupting old marketing, sales and retailing practices.

Students need to work with team members coming from diverse disciplines such as business, engineering, social sciences, etc.

Learning how to work with different people to accomplish difficult tasks is critical.

This article appeared in the Hong Kong Economic Journal on Sept 7

Translation by Julie Zhu

[Chinese version 中文版]

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RC

Hong Kong Information Technology Federation honorary chairman

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