Tesla will eliminate some color options for its electric cars as parts of efforts to streamline production, the firm’s embattled CEO, Elon Musk, announced on Tuesday.
“Moving 2 of 7 Tesla colors off menu on Wednesday to simplify manufacturing. Obsidian Black & Metallic Silver will still be available as special request, but at higher price,” Musk wrote in a tweet.
The color options that will still be available are solid black, midnight silver metallic, deep blue metallic, pearl-white multi-coat, and red multi-coat, Reuters reports.
“We occasionally adjust pricing and available options to best reflect the value of our products and to streamline our manufacturing operations,” the report cited a Tesla spokesperson as saying.
Tesla currently offers seven colors for its vehicles that include top variant Model S, mid-level Model X and its most affordable sedan Model 3.
The California-based firm is trying to iron out production bumps after struggling to produce Model 3 sedans and failing to meet several production deadlines.
Musk’s latest tweet follows a chaotic week for the carmaker after the CEO was filmed smoking marijuana and wielding a sword on a live show, and a tumultuous August during which he proposed and then abruptly pulled the plug on a go-private deal for the carmaker.
The billionaire’s behavior has raised concerns about his leadership.
Several Wall Street analysts have called for the company to appoint a strong No. 2 to prop up Tesla’s operations and standing with investors, Reuters noted.
On Tuesday, brokerage Nomura Instinet downgraded the Tesla stock to “neutral” from “buy” and slashed the price target by US$100 to US$300, citing Musk’s “erratic behavior”.
Tesla shares have fallen about 30 percent from their Aug. 7 intraday high of US$387.46 when Musk tweeted about taking the company private.
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