In each generation, people seek to outline their self-identity in different ways. In the current smartphone age, we find youngsters often making use of selfies to express themselves.
Cameras were designed to take photos for others in the past, but now it is the selfie that has become a much more important function.
Instagram, Meituan and other apps have become popular thanks to the selfie boom. Most prefer to use such tools to take selfie shots and make themselves look gorgeous in the cyber world.
But when everyone is doing the same thing, they all look alike on the internet.
In fact, sociology theory suggests that the more one lacks self-confidence, the more one prefers to create a fake self online.
Interestingly, contrary to the trend, some are beginning to share pictures without any touch or makeup, as reflected in the increase of related hashtags like #nomakeup.
Talking about identity, some KOLs (Key Opinion Leaders) put out selfie posts to help market certain products, even if they’ve never tested or tried the products before,
I think such commercial activities are compromising their KOL status, as these so-called opinion leaders are not really expressing their true opinions.
This article appeared in the Hong Kong Economic Journal on Sept 14
Translation by Julie Zhu
[Chinese version 中文版]
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