Amazon is opening a general merchandise store in New York City that will sell toys, household goods and a range of other products highly rated on its website, marking the e-commerce giant’s latest push into brick-and-mortar retail.
The “Amazon 4-Star” will open on Thursday, stocking goods that have secured ratings of 4 stars and above on the tech behemoth’s online platform, as well as top sellers and new and trending products.
The shop will let customers play with Echo speakers, Kindle e-readers and other devices made by Amazon, Reuters reports.
The outlet will also sell books, games and kitchenware.
Digital price tags will line the shelves of Amazon 4-star. That will allow items’ prices to fluctuate, so members of Amazon’s loyalty club Prime will always pay the online price in the store, according to the report.
Those without Prime membership will be charged the typically higher list price, unless they sign up for Prime on the spot. Amazon’s chain of more than a dozen book stores operates in the same way.
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