Date
19 November 2018
PepsiCo has made another acquisition as it seeks to cater to consumers who seek healthier options rather than processed and sugary foods. Photo: Bloomberg
PepsiCo has made another acquisition as it seeks to cater to consumers who seek healthier options rather than processed and sugary foods. Photo: Bloomberg

PepsiCo buys nutritional food startup Health Warrior

PepsiCo has acquired nutritional food company Health Warrior, continuing its efforts to target consumers who are ditching processed and sugary foods for healthier options, Reuters reports.

Founded in 2010, Richmond, Virginia-based Health Warrior makes protein powder, bars and muffins rich in plant-based nutrients and so-called “superfoods” such as chia seeds.

Health Warrior will become part of PepsiCo’s HIVE division, created to house small and emerging brands, according to the report.

The beverage and snack giant did not disclose the price of the acquisition.

PepsiCo and larger rival Coca-Cola Co have made a string of acquisitions aimed at offering healthier products.

This year, PepsiCo bought carbonated drink-machine maker SodaStream for US$3.2 billion and baked fruit and vegetable snack maker Bare Foods for an undisclosed sum.

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