Date
21 November 2018
Lego has scored another significant victory in China as it battles a host of imitators. Photo: Bloomberg
Lego has scored another significant victory in China as it battles a host of imitators. Photo: Bloomberg

Lego wins court case against Chinese copycats

Danish toymaker Lego has won another case against imitators in China where copies of its colorful plastic toy bricks and figures have been a recurrent problem, Reuters reports.

The Guangzhou Yuexiu District Court has ruled that four Chinese firms had “infringed multiple copyrights of the LEGO Group and conducted acts of unfair competition by producing and distributing LEPIN building sets”, the report said, citing a statement from Lego on Monday.

The court ordered that the companies immediately cease “producing, selling, exhibiting or in any way promoting the infringing products,” Lego was quoted as saying.

Furthermore, Lego will receive around 4.5 million Chinese yuan (US$649,735) in damages.

The ruling marks a second victory for the Danish toymaker in China, where it seeks a bigger slice of the nation’s US$31 billion toys and games market. 

Last year, the Beijing Higher Court passed a ruling that recognized the Lego logo and name in Chinese as ‘well-known’ trademarks in China, putting the toymaker in a better position to act against infringement of its trademarks, the report noted.

“We believe these decisions are well-founded in the facts and the law, and clearly demonstrate the continued efforts of Chinese authorities to protect intellectual property,” Lego CEO Niels Christiansen said in the Monday statement.

Lego plans to open two flagship stores in Shanghai and Beijing and continue a partnership with Chinese internet giant Tencent.

It is also working with local education departments, state schools and private education providers in China to encourage children to play with Lego as a way to boost their motor skills, creativity and attention spans.

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RC

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