Samsung Electronics Co. finally unveiled its much-anticipated foldable phone in San Francisco on Wednesday.
Called “Infinity Flex”, the device measures 7.3 inches diagonally, Reuters reports, citing Justin Denison, senior vice president of Samsung Electronics America’s mobile product strategy and marketing.
Folded in two, it appears to resemble a thick phone. The idea is to offer the screen of a small tablet in a pocket-sized device.
Samsung officials, however, did not give media or developers a chance to touch or see the device up close.
The company is introducing the foldable phone to the market in an effort to reverse steep declines in profit for its mobile division and restore some of the cachet its brand has lost to Apple Inc., Reuters said.
Samsung is urging Android developers to start writing apps for the device.
Dave Burke, vice president of engineering for Google’s Android software platform, told a Google conference in California that Samsung planned to introduce a new Android-based device early next year.
“We expect to see foldable products from several Android manufacturers,” he said.
Samsung said it would be ready for mass production in the coming months.
The South Korean tech company is among a handful of developers working on foldable phones.
China’s Huawei Technologies has said it is planning to launch a 5G smartphone with a foldable screen in mid-2019.
Samsung and Huawei, however, have been beaten to the market by Royole, a Chinese display making startup, which last week unveiled a foldable Android phone with a 7.8-inch screen, priced from around US$1,300.
Royole said it would start filling orders in late December.
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