Amazon on Friday said it would carry more Apple products globally in time for the holiday shopping season, Reuters reports, noting that the tech rivals appear to be putting aside past differences to boost sales.
In coming weeks, the world’s biggest online retailer will sell the latest editions of Apple’s iPhone, iPad and other devices in the United States, Europe, Japan and India.
Until now, Amazon sold a limited assortment from Apple that included Mac computers and Beats headphones.
As of Jan. 4, Amazon will rid its site of Apple products from third-party merchants not authorized by the Cupertino, California-based technology company. Still, shoppers will be able to find non-branded accessories – like headphones – that are compatible with Apple devices.
Third-party merchants will be allowed to sell as they have been through the holiday season, while Amazon will add Apple products to its official Apple at Amazon page.
The lineup will include the Apple Watch but not the Apple HomePod, a high-end alternative to Amazon’s voice-controlled Echo device, according to the report.
Amazon now carries the Apple TV, but only after it became compatible with Amazon’s Prime Video.
“We’re working with Amazon to improve the experience for Apple customers on their site and we look forward to those customers having another great way to buy iPhone, iPad, Apple Watch, Mac and more,” Apple was quoted as saying in a statement.
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