Amazon said on Wednesday that will close all of its US pop-up stores and focus instead on opening more book stores, Reuters reports.
“After much review, we came to the decision to discontinue our pop-up kiosk program, and are instead expanding Amazon Books and Amazon 4-star, where we provide a more comprehensive customer experience and broader selection,” a company spokesman was quoted as saying.
The online retail giant will open more “4-star stores” – stores that sell items rated 4-stars or higher by Amazon customers, the spokesperson added.
Amazon’s 87 pop-up stores in the United States are expected to close by the end of April.
Amazon currently has pop-ups inside Whole Foods locations, Kohl’s stores and malls around the United States.
The shops allow customers try Amazon products — such as Fire tablets, Kindle e-readers, Echo smart speakers — and Amazon services, like Prime Video and Audible, CNBC noted.
The planned closure of the pop-ups shows that the online retailer is yet to finalize its brick-and-mortar strategy.
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