Apple has sent out media invites for a March 25 “special event” at the Steve Jobs Theater on its campus in Cupertino, California, saying “it’s show time.”
According to reports, the US tech giant is likely to announce a television streaming service at the event, among other possible initiatives.
Sources previously told Reuters that the company is targeting April for the launch of a streaming television service that will likely include a subscription offering.
Apple has long hinted at a planned video service, spending US$2 billion in Hollywood to produce its own content and signing major stars such as Oprah Winfrey.
Sources familiar with the matter earlier told Reuters that the service may resell subscriptions from CBS, Viacom and Starz among others, as well as Apple’s own original content.
The TV service is expected to launch globally, an ambitious move to rival services from Netflix and Amazon Prime Video.
While there is a chance Apple will update its iPads or Apple TV devices later this month, the event is likely to be Apple’s first major media event in which hardware is not the primary focus, Ben Bajarin, an analyst with Creative Strategies, told Reuters
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