Apple has started a program in Shanghai to help Chinese developers create apps as part of the iPhone maker’s efforts to build out its services business in the key market, Reuters reports.
The program, or accelerator, will hold lectures, workshops and networking sessions for developers regularly, the company was quoted as saying in a statement on Tuesday.
More than 2.5 million developers for Apple’s platforms are from Greater China, a region that includes Taiwan, Hong Kong, and mainland China.
The launch comes at a time when iPhone sales have slowed and CEO Tim Cook has talked up Apple’s services business in the country as a bright spot, the report noted.
The services business gets revenue from apps, media, and other software.
On Tuesday, a report from research firm Evercore ISI said Apple’s services revenue had likely risen over the quarter ended June, driven in part by growth in China.
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