Date
12 November 2019
A file picture shows iDreamsky’s co-founder and chairman Chen Xaingyu speaking during the firm’s listing ceremony in Hong Kong in December 2018. The Chinese video game publisher is seeking international expansion. Photo: Bloomberg
A file picture shows iDreamsky’s co-founder and chairman Chen Xaingyu speaking during the firm’s listing ceremony in Hong Kong in December 2018. The Chinese video game publisher is seeking international expansion. Photo: Bloomberg

China’s iDreamSky, Russia’s Mail.ru to forge tie-up: report

iDreamSky Technology, a Chinese video game publisher that is backed by Tencent Holdings, is forming an alliance with Russian tech firm Mail.ru Group, according to Reuters.

The partnership will see the two companies collaborate to publish games and make investments in Asian and European markets, sources were quoted as saying.

The collaboration is expected to be announced on the eve of the China Digital Entertainment Expo and Conference, also known as ChinaJoy, which will take place in Shanghai during Aug 2-5.

What form the collaboration will take or how much the two partners will invest in it is not known, the report said.

iDreamSky is known for licensing a raft of hit foreign games, including Angry Birds, Fruit Ninja and Temple Run in China.

When it listed in Hong Kong last year, iDreamSky said in its prospectus that international expansion was part of its plans.

Mail.ru, which launched its global gaming brand MY.GAMES in May, wants to use the partnership to strengthen its position in China and expand in Asia, according to the report.

The Russian internet firm will, meanwhile, help iDreamSky publish its games in Russia and Europe, for example by translating them into local languages.

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