Date
21 August 2019
Microsoft and Qualcomm have collaborated with Samsung in the latter's new Galaxy Book S laptop computer. Photo: Samsung/Youtube
Microsoft and Qualcomm have collaborated with Samsung in the latter's new Galaxy Book S laptop computer. Photo: Samsung/Youtube

Why Microsoft, Qualcomm teamed up with Samsung on new laptop

Samsung unveiled its long-awaited smartphone model Galaxy Note 10 in New York last week. At the same time, the Korean tech giant also introduced the Galaxy Book S laptop computer, which is powered by a Qualcomm 8cx ARM processor. The 13.3-inch laptop weighs only 0.96 kilograms and supports 4G or 5G network.

At US$999 for the 256 GB model, Book S seems a good bargain.

As usual, the product launch in New York was hosted by Samsung’s mobile communication division president and CEO DJ Koh. But interestingly, Qualcomm CEO Steve Mollenkopt and Microsoft CEO Satya Nadella also joined the event this time.

Software titan Microsoft is in a weak position in 5G development. Samsung’s laptop series have yet to occupy a leading position in many markets.

Chipmaker Qualcomm always hopes to tap into the computer processor market, which has been long dominated by Intel.

This is perhaps why the two firms are throwing their weight behind Samsung’s new laptop. The attractive pricing might reflect some subsidies from them.

It will be all worth it if Galaxy Book S turns out to be a big hit, as all three tech giants stand to benefit tremendously.

This article appeared in the Hong Kong Economic Journal on Aug 13

Translation by Julie Zhu

[Chinese version 中文版]

– Contact us at [email protected]

RC

Hong Kong Information Technology Federation honorary chairman

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