Date
12 November 2019
Fitbit is collaborating with Singapore’s Health Promotion Board on a new population-based health initiative. Photo: Reuters
Fitbit is collaborating with Singapore’s Health Promotion Board on a new population-based health initiative. Photo: Reuters

Fitbit collaborates with Singapore govt on health initiative

Fitbit has issued a clarification regarding its collaboration with Singapore’s Health Promotion Board (HPB) on a new population-based health initiative, Live Healthy SG.

It said that under the program, Fitbit, and not the Singapore government, will provide free Inspire HR trackers to participants who commit to a 12-month subscription to the company’s Fitbit Premium service.

It also said reports that suggest that Fitbit had won the contract because one million Singaporeans would be participating in the program are inaccurate.

“The 1 million participation number is a Fitbit target, following the award of the contract to us, and it refers to Fitbit’s planned reach of our Live Healthy SG program,” the statement said.

Fitbit is one of several partners identified through HPB’s call for collaboration for industry partnerships. The HPB is Singapore’s government agency that implements policy and programs to improve the nation’s health.

The statement said “it is the intention of the Health Promotion Board to continue to work with industry innovators beyond Fitbit”.

– Contact us at [email protected]

CG

Related story:

Fitbit wins deal for 1 mln new users in Singapore health plan