The US Federal Trade Commission is investigating the marketing practices of e-cigarette maker Juul Labs Inc., Reuters reports, citing a person briefed on the matter.
Juul has come under scrutiny for its marketing efforts, including its use of social media influencers to promote its vaping devices, which have become extremely popular among teens.
The US House of Representatives and some state attorneys general have also launched separate investigations into the company’s promotion practices. Last year, the Food and Drug Administration conducted a surprise inspection at Juul’s San Francisco headquarters and seized documents.
“Without commenting on any specific investigation, we fully cooperate and are transparent with any government agency or regulator who has interest in our category,” a Juul spokesman said.
The company “never marketed to youth” but has changed its advertising to feature adult smokers aged 35 and above, and has stopped promoting on social media, the spokesman added.
FTC investigators are examining Juul’s involvement in deceptive marketing, including by targeting minors or using influencers, and is also determining whether to seek monetary damages, according to a Wall Street Journal report.
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