Apple on Tuesday unveiled its latest product lineup which included a triple-camera iPhone, and also announced a new streaming TV service priced at US$5 a month, undercutting Disney and Netflix.
The long-awaited Apple TV+ streaming television service will be available in over 100 countries, starting in November, Reuters reports.
Buyers of an iPhone, iPad or Mac will get a free year of streaming TV. There was no bundle with Apple Music or other services as some analysts had expected.
The service will not be available in China when it launches, nor will the Apple Arcade video game subscription.
As for the new smartphones, Apple said its iPhone 11 will come with two back cameras, including an ultra-wide-angle lens and the next generation of microchips, the A13.
Prices start at US$699, down from last year’s new iPhone that started at US$749, Reuters noted.
The more expensive iPhone 11 Pro will have three cameras on the back – wide angle, telephoto and ultra-wide. It can create videos with all three back cameras and the front camera at the same time and starts at US$999.
The iPhone 11 Pro Max with a bigger screen starts at US$1,099. The new phones are available to order Friday and will start shipping Sept. 20.
Hal Eddins, chief economist for Apple shareholder Capital Investment Counsel, said Apple’s lower priced iPhones “aren’t exciting on the surface, but the low streaming price may suck in some new subscribers.”
With streaming content, Apple is entering a crowded field dominated by Netflix.
It will also take on Walt Disney Co, which will launch on Nov. 12 a US$7-per-month service that will contain that firm’s iconic children’s content.
Apple also unveiled an updated watch, the Series 5, with an always-on display, starting at US$399, while keeping the older Series 3 starting at US$199.
Apple said the seventh generation of the iPad will start at US$329 and be available to order starting Tuesday and in stores on Sept. 30.
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