Cyber Monday sales were on course to bring in a record US$9.4 billion, according to early estimates, building on a bumper Black Friday weekend for US retailers driven by earlier-than-usual promotions and free shipping, Reuters reports.
The National Retail Federation had estimated that nearly 69 million Americans would scour the web on Monday for deals on everything from mobile phones to kitchenware.
Adobe Analytics on Monday predicted that US$72.1 billion has been spent online in the past month, with Cyber Monday – now traditionally the US economy’s biggest internet shopping day – logging US$473 million as of 9 am ET.
Topping Adobe’s list of most popular products were Frozen 2 and Paw Patrol toys, L.O.L surprise dolls and Nintendo’s Switch mobile console.
Amazon and rivals such as Target and Walmart have beefed up delivery services to fulfill online orders more quickly.
“At the end of the day, Cyber Monday is just Black Friday revisited so the momentum, and the deals, really started last week,” Carol Spieckerman, president at consultancy Spieckerman Retail, told Reuters.
“Retailers’ click and collect capabilities are running more efficiently, online shopping is more intuitive… Amazon isn’t the only one wearing the convenience crown this year.”
– Contact us at [email protected]