Tata launches one-stop platform for video content

April 15, 2015 11:14
Rangu Salgame (inset) expects initial demand for the new service to come from American media outlets but Asian players might not be as fast in adopting it. Photo: Bloomberg, LinkedIn

Tata Communications, a Mumbai-based telecom service provider, has launched Media Ecosystem, offering media companies the ability to distribute video content across different countries.

Content providers which feed video clips to different platforms can reduce costs by using Media Ecosystem's integrated service, Rangu Salgame, chief executive of Tata Communications' growth ventures and service provider group, told EJ Insight by phone.

Salgame said he expects initial demand to come from American media outlets but Asian players might not be as fast in adopting the service.

Media Ecosystem offers cloud-based global distribution and management of video content and supports over-the-top (OTT) and mobile applications. OTT allows audio and video content to be delivered over the internet without an operator.

The service gives content suppliers the ability to experiment with new formats, launch new services and channels at the touch of a button, Salgame said.

"Our platform combines our traditional broadcast services with the power and flexibility of a virtualized infrastructure that accelerates time to market, reduces operating cost and brings a rich content experience to viewers across the globe," said Brian Morris, vice president and general manager of global media and entertainment services.

Among these services are asset management, workflow management, cloud-based playout, automation and control, and storage.

Meanwhile, the Indian company said it has been selected as the global connectivity and innovations partner of Red Bull Media House for its new television channel due to launch next year.

Tata will help deliver live feed of Red Bull events over its optic fiber network to Red Bull Media House.

Andreas Gall, chief technology officer of Red Bull Media House, said the company will further improve the experience for fans across the globe through its partnership with Tata.

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Chief reporter at EJ Insight