Starbucks executive sets up Hong Kong networking hub
A Starbucks executive has picked Hong Kong as the Asian headquarters of her growing social networking business targeting financial companies.
Clara Shih, Starbucks' first Hong Kong director, has signed up three major insurers for Hearsay Social, the Hong Kong Economic Journal reports.
These are Manulife, AXA and MetLife.
Hearsay Social is a networking and marketing platform that helps insurance agents and financial planners manage their social media presence.
Shih said a platform like Hearsay Social addresses concerns by consumers who look for proof of agents' background from their digital footprint.
Hong Kong lags the United States and Europe in that area, she said.
Hearsay Social was established in 2009 and serves 130,000 financial planners and insurance agents in 20 countries and territories.
It has won US$51 million in financing.
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