Hongkongers 2nd biggest Valentine's Day spenders in Asia: survey

February 14, 2017 15:24
Flowers are among the top gifts on Valentine's Day, along with leather goods and jewelry. The picture inset shows an "Iron Man" waiting with flowers at the Admiralty MTR station in Hong Kong on Tuesday. Photos: CNSA, Facebook

Hongkongers are the second biggest Valentine's Day spenders in the Asia Pacific region, with their splurging on gifts, meals and other things for their loved ones topped only by people in mainland China, a survey shows.

According to credit card company MasterCard, Hong Kong people planned to spend US$282 (roughly HK$2,200) on average to mark the day of love, next only to mainland Chinese who indicated they would spend US$310.

In a survey conducted across 18 markets across Asia Pacific, Taiwan came in third on the list of big Valentine's Day spenders in the region, with average expenditure of US$271 per person, a statement showed.

The Mastercard Consumer Purchasing Priorities Survey was based on interviews with 9,123 people aged between 18 and 64 across the region, including Australia, China, Hong Kong, Indonesia, India, Japan, Malaysia, Singapore, South Korea, Taiwan, Thailand, and Vietnam.

In Hong Kong, the findings took into account the responses of 412 people, Apple Daily reports.

The survey was conducted between October and December last year, attempting to get an insight into the spending plans and priorities of people for Valentine's Day which is marked on Feb. 14.  

Overall, Asia Pacific male respondents were found to have set aside 25 percent more in gift budgets compared to their female counterparts.

The survey revealed that over 65 percent of lovers would like to dine out on Valentine's Day, while 34 percent would head to the theaters. Only 28 percent said they will opt to stay home for the night.

Over 60 percent of the interviewees said they would buy presents for their partners, with flowers, leather goods and jewelry the top three gift choices.

Respondents felt that Valentine's Day is one of the best days to propose to their lovers, with people in China and Vietnam agreeing the most.

In related news, Sky Post reports that many florists in Hong Kong have received orders for bouquet deliveries to females at work, as the Valentine's Day fell on a working day this year. 

A florist in Sheung Wan was quoted as saying that most office bouquet orders involve a bill of more than HK$1,000, and that she has received over 200 such orders this year.

Another florist said that his customers mostly opted for bouquets priced under HK$1,000, and that roses were the most popular choice.

- Contact us at [email protected]