Amazon to close all US pop-up stores

March 07, 2019 08:50
Fire 7 tablet computers sit on display at an Amazon pop-up store inside a Whole Foods outlet in Chicago. Amazon has decided to end its pop-up kiosk program. Photo: Bloomberg

Amazon said on Wednesday that will close all of its US pop-up stores and focus instead on opening more book stores, Reuters reports.

"After much review, we came to the decision to discontinue our pop-up kiosk program, and are instead expanding Amazon Books and Amazon 4-star, where we provide a more comprehensive customer experience and broader selection,” a company spokesman was quoted as saying.  

The online retail giant will open more “4-star stores” - stores that sell items rated 4-stars or higher by Amazon customers, the spokesperson added.

Amazon’s 87 pop-up stores in the United States are expected to close by the end of April.

Amazon currently has pop-ups inside Whole Foods locations, Kohl's stores and malls around the United States.

The shops allow customers try Amazon products — such as Fire tablets, Kindle e-readers, Echo smart speakers — and Amazon services, like Prime Video and Audible, CNBC noted.

The planned closure of the pop-ups shows that the online retailer is yet to finalize its brick-and-mortar strategy.

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