China online retailers cut iPhone prices for 2nd time this year

March 07, 2019 09:32 said it will slash the price of the iPhone XS by as much as 1,000 yuan (US$148.95) from its official price. Photo: Reuters/Bloomberg

Chinese online retailers have started discounting iPhones for the second time this year as Apple Inc. wrestles with a prolonged sales slowdown in the world’s largest smartphone market, Reuters reports.

Several electronics vendors announced discounts on iPhone devices this week, following mass discounts in January just before Apple reported sinking sales in China.

Gadget retailer Co. Ltd. (002024.CN) said it would slash the price of the iPhone XS by as much as 1,000 yuan (US$148.95) from its official price. Suning had lowered the prices of other iPhone models in January along with other retailers, but those cuts excluded the iPhone XS.

Pinduoduo Inc., an e-commerce site best known for selling inexpensive goods, has also said it would sell the 64GB edition of the iPhone XS for 6,999 yuan, a drop of over 1,000 yuan from the official price.

Online retail giant Inc. said it would offer discounts on a range of Apple products including the iPhone XS and XS Max, with models of the latter device selling at discounts of up to 1,700 yuan.

Like Suning, initially did not discount the iPhone XS upon its first major round of discounts in January.

Apple’s sales from China declined 20 percent year-on-year, according to its most recent earnings report. Slowing demand for smartphones and increased competition from local brands have chipped at its market position in the country.

The US company has yet to change the official sticker prices of its devices that it lists on its Chinese website.

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