Coronavirus fuels demand for Nintendo exercise game in HK, China

February 26, 2020 16:53
The Covid-19 outbreak has fueled demand for Nintendo's  Ring Fit Adventure as many are forced to stay at home. Photo: Nintendo

Nintendo’s new exercise video game Ring Fit Adventure has seen surging demand in Hong Kong and the mainland, as many want to enjoy working out at home amid the coronavirus outbreak.

Ring Fit Adventure was released in October last year. Using two accessories, the Ring-Con and Leg Strap, to measure players’ real-world actions and turn them into in-game movements, players can follow instructions and do different moves to exercise in a fun way.

Players can earn win points while going through each level, and there are different workout games such as yoga, deep squat, plank and skiing.

Combining entertainment with workout, the game has become a huge hit, ranking constantly among Amazon’s top-selling gaming devices. The Covid-19 epidemic has only fueled sales as many are forced to stay at home.

As demand outpaces supply, the resale price of the gadget is said to have gone up to HK$2,000, more than triple the official price.

Those who have bought Switch gaming consoles from Nintendo must be a bit disappointed. The device was officially released in December last year, with Chinese gaming giant Tencent (00700.HK) as the exclusive partner.

The two gaming giants have pledged to launch more localized versions of popular Switch game titles.

However, probably because of the focus on fighting the epidemic, the National Radio and Television Administration is too busy to approve new games, leaving customers with game consoles but no games to play them with.

This article appeared in the Hong Kong Economic Journal on Feb 26

Translation by Julie Zhu

[Chinese version 中文版]

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Hong Kong Economic Journal columnist