Adoption of driver monitoring system to pick up steam

October 29, 2021 10:46
Photo: Reuters

Driver monitoring system (DMS) supplier Smart Eye agreed to acquire human behavior software firm iMotions for US$46.6 million last week in a cash-and-stock deal, according to TechCrunch reports.

The acquisition came just five months after it bought up emotion-detection software startup Affectiva, signifying the consolidation trend in the sector. Smart Eye will integrate the capabilities of iMotions and Affectiva into its AI-based eye-tracking technology.

“We expect to see continued consolidation of DMS vendors due to increased demand for DMS and interior sensing, which is already ramping up amongst OEMs,” Smart Eye CEO and founder Martin Krantz said, citing regulatory requirements in Europe as a key factor fuelling the trend.

Krantz believe the regulatory trend will spread to other parts of the world and most global automakers will procure DMS in the next couple of years as they roll out Level 2 advance driver assistance systems, which provides assistance to drivers through adaptive cruise and lane keeping functions.

A typical DMS uses a camera to monitor the driver to ensure they are paying attention. Makers of such cameras are likely to gain from wider adoption of DMS too.

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