eBay brings sneaker authentication business in house
Online marketplace eBay is reportedly acquiring Sneaker Con Digital’s authentication unit to further invest in its sneaker business and differentiate itself from rivals.
Sneaker Con has been working with eBay to vet the sneakers being bought and sold on its platform.
Sneakers have become a large category on eBay, where over 1.9 million pairs are available on the platform daily.
Driving enthusiasts to its site across various high-end categories, including also handbags and watches etc, has been a key strategy of eBay, as such customers tend to spend more in other items as well.
The average sneaker buyer on eBay spends approximately US$2,000 in other goods on the platform, according to TechCrunch reports.
In October 2020, eBay launched an “Authenticity Guarantee” service in partnership with Sneaker Con, whose team of experts would verify the sneakers at no cost to sellers before shipping the items to help ensure buyers what they are purchasing are real. The service is available for sneakers over US$100 being sold on eBay.
The inspection system involves multiple checking points such as labels, stitching, logos, heel tabs, laces, and more.
“The response to our authentication offering has been overwhelming, and this acquisition allows us to continue to transform eBay and bring a higher level of trust and confidence to every transaction,” said Jordan Sweetnam, the SVP and general manager of eBay North America.
Meanwhile, Ebay also announced plans to offer 3D image capability on sneaker listings that would allow buyers to interact with a 360-degree view of the item they’re purchasing, as another means of boosting buyer confidence.
-- Contact us at [email protected]
-
La Scala Ballet’s Spectacular Corsaire in HK Arts Festival Kevin Ng
La Scala Ballet, the most prestigious ballet company of Italy, last performed in the Hong Kong Arts Festival exactly ten years ago. So its return to this year’s Festival with “Le Corsaire” (The
-
Status Anxiety and Norm Defiance Brian YS Wong
I am privileged to be in a position where I can learn from, and be inspired by, incredibly talented, creative, and thoughtful students on a daily basis. Teachers often learn more than students than
-
Time to revisit tree planting strategy Dr. Winnie Tang
Hong Kong Orchid Tree or Bauhinia x blakeana is our city flower, which can be found everywhere in the city, but it is also one of the most affected tree species under extreme weather. According to
-
How to encourage highly educated seniors return to workforce Dr. Winnie Tang
By 2025, there will be 300 million people over the age of 60 in China, or almost 20% of the country’s population. If these aged were to form a country, it would have the fourth highest population in
-
Is Hong Kong back or moving backwards? Michael Chugani
Hong Kong's current economic misery reminds me of the gloom during the 2003 SARS outbreak, only far worse this time. During SARS, property prices plunged, bars and restaurants were deserted, and