Sportswear maker 2XU wants you to tighten up

May 12, 2014 11:58
Co-founder Aidan Clarke sees 60 percent sales growth in 60 markets worldwide this year. Photo: HKEJ

Australian sportswear maker 2XU has a marketing pitch that says it all: Tighten up and improve blood flow.

The company makes compression wear for professional divers, airline passengers, people who work long hours standing -- and even children.

The apparel works by introducing pressure to certain parts of the body to improve blood circulation and relieve stress.

Last year, 2XU made US$45 million in sales and expects as much as 60 percent growth to US$75 million in 60 markets worldwide this year, the Hong Kong Economic Journal reported Monday, citing co-founder Aidan Clarke.

In Hong Kong, where the company made its debut in 2008 -- three years into its founding -- revenue grew 70 percent in 2013, with sales from compression clothing accounting for 55 percent of the total.

The company is looking to strengthen its presence in Hong Kong by offering a wider choice of compression wear for sports enthusiasts and children, Clarke was quoted as saying.

Also, it is targeting a largely untapped market in Asia including mainland China, Japan, Taiwan and countries in Southeast Asia.

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Freelance journalist