Date
21 August 2017
High-end restaurants have been among the hardest hit amid China's frugality campaign. Photo: Internet
High-end restaurants have been among the hardest hit amid China's frugality campaign. Photo: Internet

China catering sector growing again despite curbs

China’s catering sector picked up in 2014 after a stumble prompted by an austerity drive.

Revenue was 2.79 trillion yuan (US$445.5 billion) for the year, up 9.7 percent from 2013, state news agency Xinhua reported Tuesday, citing data from the China Cuisine Association (CCA).

CCA head Jiang Junxian expects growth to hit double digits and revenue to top 3 trillion yuan in 2015.

China’s catering industry, especially high-end dining, has been plagued by falling profit amid a government crackdown on corruption and extravagance.

The high-end catering and food industries have been the hardest hit, with growth slowing three years in a row from 2011, according to CCA.

Last year was the first in the last four that revenue growth picked up.

Jiang said catering to ordinary consumers and adjusting to market changes will be the “new normal” for the catering industry.

The catering sector also faces other problems such as a lack of large-scale restaurants and chain shops, the report said.

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