Date
19 November 2017
JK Shin, chief executive of Samsung Electronics, holds a Galaxy S6 smartphone during a news conference in Barcelona on March 1. Photo: Bloomberg
JK Shin, chief executive of Samsung Electronics, holds a Galaxy S6 smartphone during a news conference in Barcelona on March 1. Photo: Bloomberg

Samsung unveils answer to iPhone 6

Samsung Electronics unveiled on Sunday its latest Galaxy S smartphones, taking direct aim at rival Apple Inc. which has stolen a lead recently in the high-end segment with the iPhone 6.

The new Galaxy S6 and its double curved-screen variant, the Galaxy S6 Edge, were released on the sidelines of an annual trade show in Barcelona.

The Korean electronics giant is yet to disclose pricing or where the phones will appear first but said the devices will go on sale in 20 countries, Reuters reported.

Stand-out features include casing made from light-weight metal used in airplanes, a step up from the plastic that was used in the previous S5 model, and Gorilla Glass on both front and back, the report said.

The Galaxy S6 upgrades the previous version’s camera and screen, and strips out many of Samsung’s unpopular in-house software apps that infuriated users by gobbling memory, Reuters said.

The slim models will be powered by Samsung’s new 64-bit, 14-nanometer Exynos processors.

Samsung also matched Apple’s mobile payment service with one of its own, dubbed Samsung Pay, and designed it to work with the magnetic-stripe machines that are found at most cash registers in the US, the Wall Street Journal noted.

The latest versions come after Galaxy S5 sales fell short of expectations and eroded the dominance of Samsung in the premium large-screen smartphone market.

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