HBO is tapping Apple Inc. as a launch partner for its video streaming service.
The home movies company is expected to launch the service in April, coinciding with the season premiere of its blockbuster series Game Of Thrones, Reuters reported Thursday.
Talks are continuing between HBO and Apple on a distribution partnership, the report said, citing sources familiar with the matter.
The video streaming service will cost US$15 a month.
“We know there’s great anticipation around our standalone streaming service,” an HBO spokesman said in a statement.
“And when we have details to share, we will do so.”
A representative from Apple did not immediately respond to e-mailed requests for comment.
Time Warner, which owns the HBO pay-TV service, announced the video streaming service in October, aimed at retaining or drawing subscribers who are ditching pricey cable television subscriptions.
HBO Now will give consumers direct access to HBO with only a broadband connection.
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