Technology stalwart Carly Fiorina plans to launch her presidential campaign on May 4 in a low-key online announcement.
The announcement will be followed by a conference call for the national press, the Wall Street Journal reported Thursday, citing a person with knowledge of the campaign.
The lack of fanfare puts Fiorina, former chief executive of Hewlett-Packard Co., in stark contrast to other GOP candidates who have declared their bids for the White House.
Senators Ted Cruz of Texas, Rand Paul of Kentucky and Marco Rubio of Florida held choreographed events to officially launch their 2016 campaigns.
Retired neurosurgeon Ben Carson also plans to declare his candidacy on May 4 with an event in Detroit where he was born.
Former Arkansas governor Mike Huckabee has an event planned the next day in Hope, his hometown.
Instead of immediately heading to states with early nominating contests, Fiorina will be in New York when her campaign formally launches.
She is scheduled to speak at Techcrunch’s Disrupt NY 2015 conference on May 5.
Also, she has a new book due out that day and is expected to sit for cable TV interviews as well.
The lone declared Democrat in the race, former state secretary Hillary Clinton, announced her candidacy in an e-mail to donors and an online video.
But with six years of anticipation for Clinton’s 2016 campaign, she hardly needed the publicity boost that comes with a bells-and-whistles campaign launch.
Clinton did make her first public appearances as a candidate in Iowa and New Hampshire.
Fiorina, who was the Republican nominee for Senate from California in 2010, has never held elected office.
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