Date
20 October 2017
Google has halted sales of the test versions of Glass after previously saying the high-tech spectacles will go on general sale by the end of 2014. Photo: Bloomberg
Google has halted sales of the test versions of Glass after previously saying the high-tech spectacles will go on general sale by the end of 2014. Photo: Bloomberg

No sacred cows as Google takes fresh look at Glass

Google is rethinking Glass, its wearable flagship device, and the man in charge of the process is promising there will be no sacred cows.

“We’ve decided to go and look at every detail, have no sacred cows and figure out the way forward,” said Tony Fadell, chief executive and founder of Nest Labs, the smart home device maker bought by Google for US$3.2 billion in 2014.

Fadell was appointed to oversee the Glass project, the Financial Times reported Wednesday.

In January, Google suspended sales of the test versions of the device, having previously suggested the high-tech spectacles would go on general sale by the end of 2014.

The unexpected reversal came after the general public turned against Glass and Google’s ambitious attempt to create a new category in the personal electronics market ran into complaints about privacy.

In his first public comments about Glass since taking the role, Fadell said a big rethink is likely.

Glass remains a project that operates from the company’s headquarters in Mountain View, California, he said.

There are no plans to make it a product under Nest’s brand.

”The only thing in common between the two is me,” he said.

Control over the future of Glass has given Fadell greater responsibility at Google.

Larry Page, the internet company’s chief executive, had previously planned to allow Fadell to operate independently at Nest, charging him with creating a largely separate business based around creating hardware for the home.

Fadell, a former Apple executive who was a key figure in the development of the iPod, iPhone and iPad, created Nest in 2010, with a vision to establish a suite of premium home devices driven by software.

Nest’s products include a “learning” thermostat that can be controlled by a smartphone and “smart” smoke alarm that responds to waving gestures.

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