17 November 2018
Xiaomi has taken another important step in Hong Kong after opening a store in Kowloon Bay last year.
Xiaomi has taken another important step in Hong Kong after opening a store in Kowloon Bay last year.

Xiaomi opens ‘Mi Home’ experience center in HK

Chinese smartphone maker Xiaomi on Tuesday unveiled an experience center called “Mi Home” in Hong Kong.

The 270-square-foot center, located in Hollywood Plaza in Mong Kok, marks the first such facility outside mainland China, it said.

The Mi Home marks another key foray into the Hong Kong market after the company opened a store in Kowloon Bay last summer.

“As our founder Lei Jun said, we want to make friends with the users,” Eugene Chan, a district sales manager, told EJ Insight at the launch ceremony.

Mi Home is a facility where customers can try out Xiaomi’s latest products. It will also enable Mi fans to simply hang out with each other and share opinions.

Xiaomi is known for nurturing and developing its fan base, which in return drives sales via word of mouth.

Several events and promotion offers are available for Hong Kong fans in the “orientation week” until Sunday, Chan said.

A key element in the showroom will be smart home-appliance products, like smart weighing scales and Xiaomi TV.

Due to copyright issues, Xiaomi TV will not be available for Hong Kong customers in the near term, Chan said.

Hong Kong Mi fans are very active, said Zhang Jianhui, another Xiaomi sales official.

Encouraged by the response, the company is exploring the possibility of expanding its operations further in Hong Kong, Zhang said.

Xioami said the first batch of 10,000 Mi 4i smartphones for Hong Kong were sold out in less than one and half minutes on May 12.

The next Mi Home center outside mainland China will be in Taipei, according to Zhang. That center will be opened in mid-July.

In other comments, Zhang said that Xiaomi will launch on Wednesday a new content-related product. The official did not give details.

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The ‘Mi Home’ center in Mong Kok will feature cutting-edge smart devices from Xiaomi.

At the ‘Mi Home’ experience center, customers can try out Xiaomi’s latest products and engage with one another.

EJ Insight reporter

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